For more than 20 years, Steven Grotell has designed timepieces and statement jewelry on behalf of many of the world’s most renowned luxury brands, global retailers and discriminating private clients. His creations, including some of the industry’s highest complications and gem set masterpieces are both iconic and coveted.
After years of designing for others, this past November Steven Grotell launched his much anticipated debut collection of one-of-a-kind high jewelry timepieces for women. Each cocktail watch is designed to challenge the very notion of uniqueness and luxury without limitation or inhibition. Every design rests upon a foundation of extraordinary rarity, high intrinsic value and artisanal craftsmanship. In keeping with a strong “anti-brand” sentiment one will not find his name on the face or body of these watches. Instead, the collection is identified via three discreetly placed graphical hallmark stamps that address the core values of the brand such as art and technology, craftsmanship and nature’s beauty. Each timepiece is individually hand crafted in Geneva in collaboration with the industries most talented and noted artisans and will only be produced as one-of-a-kind creations.
“My greatest joy as a designer comes from seeing a woman wearing one of my designs that was picked by her or for her over hundreds of other possibilities and watching her wear the piece with grace and confidence.”
Steven’s evolution as a designer is rooted in the study of architecture and design theory. Grotell holds degrees in both architecture and industrial design from Pratt Institute in New York and later studied jewelry design at the Fashion Institute of Technology in New York. By applying the insight Grotell honed as an architect to interpret and translate a client’s vision into three- dimensional form, Grotell quickly emerged as the preferred design studio among the most discerning global timepiece and fine jewelry brands.
The Grotell Collection of one-of-a-kind high jewelry timepieces is available exclusively at the Poetic Time salon located at 21 East 65th Street in Manhattan and by appointment worldwide.